“Knowledge is Power”

Today a majority of buyers, in all professions and at all social and economic levels, pay hundreds and sometimes thousands of dollars more than they should when they purchase their new or used vehicle. Dealerships have a huge advantage in the way they structure the sale of the vehicle, add-ons and services by making the process confusing, time consuming, emotionally draining and psychologically organized to be in the superior negotiating position.

The purpose of this Internet site is to level the vehicle purchasing playing field between Buyer and Dealership.  We have consolidated buying information from former sales personnel with information which is currently scattered across the Internet.

“Make your customer think they got a good deal.”

The selling of vehicles is an art which has been improved for the last 100 years.  Buyers negotiate the purchase of a new vehicle, on average, every five (5) years.  Dealerships and their sales personnel negotiate the sale of vehicles every day.  Top dealerships train and retrain their sales force to extract the most revenue from each sale by making customers “think” they got a good deal. 

“Research and Preparation are essential to leveling the playing field”

This site takes you through the four areas where the dealerships make their profits.

1. Sale of the new or used vehicle.
2. Amount a buyer receives for their trade-in.
3. Financing of the new or used vehicle
4. Sale of add-ons by the Business Finance Office

This site also covers the items which determine the total price a buyer pays for their vehicle.

1. Net price of the new vehicle
2. Amount received for trade-in
3. Add-ons purchased with the vehicle, e.g. extended warranties, gap insurance, security devices, leather or cloth protection, paint protection.
4. Buyer credit rating
5. Total amount financed
6. Interest rate of buyers loan

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